Since the whole project is in english and does not target France precisely, I will explain the project in english :)
Thanks to Laure, Adrien, David and Gaël from HEC, and thanks to Felix the Epitech student of our team.
Up is a " box ".
On the net, you can find many sites with " box " offers.
You subscribe, you pay, and every month you get a box containing objects around a precise theme.
For example on fancybox, you choose one or several categories, then you pay and you receive a box
with objects in relation with the category you chose.
Here is what we found on the current market of boxes.
That's always the same kind of products, the same prices. We asked ourselves what is a box ?
A box is a scheduled surprise.
We decided to base our concept on the surprise. What is a surprise ?
A surprise creates emotions, feelings. In the current market, all the boxes are thematic based, so this is not a true surprise, you know more or less precisely what you will receive.
No one promotes the true surprise. But how to surprise men ? Impossible to answer…
But we can ask : Which kind of men are looking for surprises ?
Those who are not surprised anymore, those who can buy anything.
A true surprise is priceless.
that's why we are Up, the first 1,000,000 € a year box.
In europe, there are 25,000 millionaires who have more than 50 millions euros.
Among then, there are 366 billionaires.
An interesting fact is that 92% of them are men, so that's 23,000 potential customers.
Our goal is to reach 0.1% of these people.
That's 23 precise targets.
On the Maslow's pyramide, we target two kind of peole. At the first level : those who are looking for self achievement, just for themselves. And at the second level, those who are looking for self esteem, they want people to see what they do.
So what's in the box ? The last thing money can buy : a true surprise providing emotions.
For 1,000,000€ a year, we offer 4 unique true surprising experiences
What if you wake up one morning and you are now the owner of an island ?
Or you obtain a pass to go in space, in the high priority of the queue, of course ?
You could also support your favorite team during the most important match, but from the bench, speaking freely with players.
We could offer you to listen to your favorite artists, in studio with them when they record their future album.
Or if you like cigares, you would be happy to smoke the last cigares of the Che.
How to join Up ? Either you pay 100,000 € fee from the website,
or you get sponsored by someone who is already a member. In both cases you receive an iPad through an iPad ceremony.
Still playing with the surprise concept, the Up team comes from nowhere in limousine,
or helicopter and catches you if you are a chosen one, to explain you what is Up, and to tell you that you are a chosen one to be part of us.
Then we offer you an branded iPad in which you can do 3 things :
You can recommend people to be part of Up ( so they avoid to pay the 100,000 € subscription fee, but we can still refuse them ), you can contact us, and you can choose some inspiring images that we analyze, to provide you the most astonishing surprises according to your personal tastes.
Let's have a look at the iPad application on the Up's member iPad in this short video :
And the website contains only 1 page, straight to the point because we don't want to be famous, we are counting on the word of mouth to get our 23 customers. We are a very closed community that's why we have no presence on the social networks.
We may however create a partner ship with A Small World to get our customers, and to create the wish to be part of us.
This is the website: ( which scrolls from bottom )